Too often, church marketing programs begin with the wrong question: "What do we want to tell people about our ministry services and programs?" Rather, since the church is trying to meet the needs of its community, the first questions should be: "To whom are we marketing? What matters to them?" In essence, the first step in developing a marketing approach is to clarify the message and the target audience—making ...

Topics:	Advertising, Communication, Leadership, Marketing, Media, Public relations, Trends, Websites
Filters:	Church board, Elder, Management, Outreach, Pastor, Small group leader, Technology
Purpose:	Evangelism
References:	Galatians 2:8
Date Added:	September 27, 2007